The M. I. Guide To Successful Marketing

 

It was December 2008, Christmas was around the corner and I was at that period, listening to Mode9′s Paradigm Shift CD. As a Modey fan, I was feeling the album but just out of curiosity, I searched online for the album review to see what fellow rap heads were saying about it

M. I.

M. I.

People were feeling it as expected but I was shocked when I saw the following comment on a hip hop forum:

“I love Mode9. He should be the second best rapper in Nigeria right after MI”

My jaws dropped because I follow hip hop forums a lot and I have never heard anybody who loves Mode9, rate any rapper in the country above him. It must be “Personal Opinion”, I said to myself. But to my surprise Continue reading

The Production List – TPL (10 Best Nigerian Producers)

     So many lists exist and I’m sure by now you would be bored with yet another one. Which begs the question- What is T.P.L? T.P.L. is a sort of guideline; a manual as to who is who as far as production goes in Nigeria. It encompasses the milestones both past and current and perhaps yet to be ascertained future of every producer in Nigeria. And though this list is not exhaustive, it is however moderate and thoroughly screened to accommodate a selective few out of the many producers that abound in Nigeria.

It begins with the stellar list that contains the very best the country has to offer as at now, detailing every prominent event that might have led them there. This means that this list mainly and in fact accurately judges the stellar candidates based on their individual milestones and achievements in whatever capacity and most importantly judges them based on their talents (repertoire), amount of hits (Hit Factory), Critical Acclaim and body of work as regards spread and volume (Prolificacy).

Like I noted above, this list is not all inclusive but moderately trimmed due to the available spaces (10). This affected the choice of future position on this list, yes, this list has a high predictive value i.e. we envisage that come next year this list may not really change and if it does the better. Due to the constraints listed above, we made some moderations and gave nods to producers who we anticipate may make the future list (Bubbling Under), others who are not notable now but were a force then and can sense their upward and steady revival (Relics) and those who are coming up the ranks with blistering pace.

The total score is over 20, while for each category is over 5. And when all added including the Diamond(z) (that is bonus points if any), gives the overall score for the producer. Oblige.

  Continue reading

10 Disappointing Lyrics (Vol 1)

Welcome to the maiden edition of 10 Disappointing Lyrics. Before I proceed, I would like say that these are not bad artists. On the contrary, they are artists we have all come to love and respect. We are therefore disappointed that they would pen down such lines.

So every month, I will make a list of 10 disappointing lines from the Nigerian music scene. The period these lines were made public is irrelevant, so on the same list we could have a line from a song released in 2001 and another in 2011. No one would be spared from this list: No one! Without further ado, let’s proceed. Continue reading

Top 10 Nigerian Music Sites

 

 

 

 

 

 

I know this article will stir some controversy or at least get a few people upset. Truth is before we launched this blog/website, I wanted to know what the top Nigerian music sites have in common so I could learn from them. To my surprise, I couldn’t find any definitive list after searching Google for “Top Music Websites in Nigeria”. I altered the words several times using different key words, but still couldn’t find what I was looking for. What I found were comments on Nairaland and other forums from people Continue reading

How to Win Free Tickets

 

Get Arena

How to Win free Tickets (Get Arena)

It was a Thursday, the time around 11pm, Truth and I were furious fiving on Ozumba Mbadiwe Way, heading for Get Arena – an ultra-exclusive event; M.I & friends (not people with tickets!), was going down and we were definitely going to be part of it, traffic jam or not!

Like almost everything African, hang ( – friends hang out) didn’t get started till around 1:30am, a lot of things happened in the hour it took to set up and start – from admiring Ms’ white Range when he arrived Continue reading

10 Greatest Nigerian Rappers

Greatest/Best Nigerian Rappers

Before I shoot, I would like to say that the word “greatest” is quite different from the phrase “best at the moment”. If the latter were the case, I think we all know who the best rapper in Nigeria is as at 2011 (my lips are sealed!). For instance, Kanye West and Li’l Wayne might be hot right now, but they are definitely not as great as Jay-Z or Nas. That being said, let’s get on with it then.

Factors used to grade artists are:

  1.  A reasonable level of mainstream success.
  2.  At least two solo albums or two group albums should have been put out.
  3. Some degree of social influence.
  4. Longevity (years of relevance in the music Continue reading